"Through the First Day of School idea, Animl have found an incredibly insightful and moving way to connect our social mission with mums around the world."

James Hayhurst, Global Brand Director, Unilever

"The Persil First Day of School film is a fantastic example of how we can raise awareness of our partnership, and the important issue of access to a quality education for children in a sensitive and powerful way."

Jo Zeevi-Green, Corporate Relations Manager, UNICEF