Persil: Kids Today Project

 

What’s it like to be a child in the 21st Century?

 
 
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TED picked our work as one of the most innovative campaigns they had seen.


We invented a unique camera, which we called the eyeView, to give mums a unique insight into child development - from the child's perspective. The Kids Today Project includes six made-for-digital films, in-depth website content and a social media campaign to stimulate debate.

 
 

"Could this be the most play-literate PR video ever?"

Tim Gill, renowned expert on childhood

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"I cannot speak highly enough about Animl's fresh innovative approach, creative thinking and their commitment to delivering on time in full."

Vanessa Juby, Global Digital Brand Manager, Dirt Is Good