Persil: Kids Today Project


What’s it like to be a child in the 21st Century?


TED picked our work as one of the most innovative campaigns they had seen.

We invented a unique camera, which we called the eyeView, to give mums a unique insight into child development - from the child's perspective. The Kids Today Project includes six made-for-digital films, in-depth website content and a social media campaign to stimulate debate.


"Could this be the most play-literate PR video ever?"

Tim Gill, renowned expert on childhood



"I cannot speak highly enough about Animl's fresh innovative approach, creative thinking and their commitment to delivering on time in full."

Vanessa Juby, Global Digital Brand Manager, Dirt Is Good