We created one of the most effective, most loved digital campaigns ever measured by one of the world’s largest advertisers.

We worked with Persil to announce their partnership with UNICEF to help ten million children receive a quality education in 2015.

We showcased two mothers' perspectives about their hopes for their children and why education is important for their future.

We filmed them as they were taking their children to school for the first time.


By capturing their first day of school, we offered a moment of reflection for all mums, as well as highlighting the significance of education for all children.