The Vaseline Healing Project


How do you make something ordinary truly extraordinary?


We tell extraordinary true stories about a very ordinary household brand.

We work with one of Unilever's global brands to create the story around their social mission - The Vaseline® Healing Project.

The project is an aid effort to provide dermatological care, Vaseline® Jelly & medical supplies needed to help heal the skin of people affected by poverty or emergencies around the world.


We visit the missions around the world to capture how The Vaseline® Healing Project is helping to heal skin.

We told a story from the point of view of one of the nurses who attended the training programme set up by The Vaseline Healing Project.


Like South Africa, we created a story to share one family's experience and a short film about the mission itself:


We also created a responsive website for all the content be in one place.