The Vaseline Healing Project

 

How do you make something ordinary truly extraordinary?

 
 
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We tell extraordinary true stories about a very ordinary household brand.


We work with one of Unilever's global brands to create the story around their social mission - The Vaseline® Healing Project.

The project is an aid effort to provide dermatological care, Vaseline® Jelly & medical supplies needed to help heal the skin of people affected by poverty or emergencies around the world.

 

We visit the missions around the world to capture how The Vaseline® Healing Project is helping to heal skin.

We told a story from the point of view of one of the nurses who attended the training programme set up by The Vaseline Healing Project.

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Like South Africa, we created a story to share one family's experience and a short film about the mission itself:

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We also created a responsive website for all the content be in one place.